Who are we?

Who are we?

The beginnings

The eMAG story began in 2001, in an apartment, with 8 employees and 122 orders (IT products) delivered with 2 Dacia cars.

We knew then that it is essential to anticipate the customers’ needs and pay attention to their every visit on the website. We built the platform with this state of mind.

We developed constantly, we diversified the offer for our clients by adding new categories: phones, electronics, home appliances, we increased our team and we learned a lot.



The first Black Friday edition in Bulgaria and introducing Marketplace

On 29th of November 2013 we had made our first Black Friday campaign in Bulgaria, familiar all over the world as the day with the biggest trade discounts in the year. This first eMAG campaign in Bulgaria exceeded our expectations and that continued with all the next BF campaigns.

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Next level: regional expansion

2012 marked eMAG’s affiliation to the South African Naspers group. This allowed us to develop on a regional level and invest even more in the growth of the ecommerce market.

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We continue to grow

IT eMAG Research is an entity dedicated to the development of software applications specialized in electronic commerce. Today we have a community of more than 500 passionate programmers who have developed more than 50 applications successfully deployed in all countries where we have offices.

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We don’t stop here, we continue to write the eMAG story, to improve our services and offer our customers the best shopping experience.