Next level: regional expansion
2012 marked eMAG’s affiliation to the South African Naspers group. This allowed us to develop on a regional level and invest even more in the growth of the ecommerce market.
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In 2012 the office in Bulgaria was opened. We brought all our major shopping events: Crazy Days, Prices Revolution, Stock Busters and, last but not least, Black Friday, and today we are among the most popular local online shops. Bulgaria's success gave us the confidence to enter the Hungarian market in 2013, where we replicated the same business model. Today, eMAG Hungary offers its clients over 21 300 products in more than 700 categories. Since 2015 we are present in Poland also by acquiring Agito, one of the largest local online stores.